https://www.frankenlaw.com/the-reading-room daily 0.75 2025-05-07 https://www.frankenlaw.com/the-reading-room/protectingcreativity-92jd6-6rpal monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/66d622b4a13b4657e8c969a3/2190b2be-6db6-4f9e-b1d2-65856613e34e/Screenshot+2025-04-01+at+19.29.29.png The Reading Room - H&M’s Digital Twins: Legal Rights or Digital Wrongs? - H&M’s latest move into artificial intelligence is making waves in the fashion industry. The high-street giant plans to create digital twins of thirty models this year - AI-generated replicas so realistic that even the model’s family cannot tell the difference. According to reports from Business of Fashion, CNN and The New York Times, these digital doubles will be used for everything from marking campaigns to social-media and e-commerce content. Sounds exciting right? Well, what does this actually mean for the models involved, and are their legal rights truly being protected? https://www.frankenlaw.com/the-reading-room/protectingcreativity-92jd6 monthly 0.5 2025-04-01 https://images.squarespace-cdn.com/content/v1/66d622b4a13b4657e8c969a3/93d49a8f-9897-4433-b626-bf41acaffd29/0ccb74e9-995d-427c-b16d-165e88eb8619+%282%29.jpg The Reading Room - Are You Ready for the EU AI Act? - AI is probably already in your business. Whether it’s chatbots, social media algorithms, email filters, or automated invoicing, AI powers tools you use every day. Now, with the European Union’s AI Act (AIA) rolling out, businesses need to be aware of how they use AI and what new responsibilities they may have. But don’t worry—this guide breaks it down simply and helps you take action now, so you can stay ahead of the changes. https://www.frankenlaw.com/the-reading-room/protectingcreativity monthly 0.5 2025-02-03 https://images.squarespace-cdn.com/content/v1/66d622b4a13b4657e8c969a3/d2e3105b-000e-4352-abd9-0a55f3839b42/78a33279-ea13-40b2-aca3-02af77e2e8ee+%283%29.jpeg The Reading Room - Protecting Your Creativity — A Beginner’s Guide to IP Baigent & Leigh v Random House (2007) – Two authors claimed Dan Brown copied key ideas from their book The Holy Blood and the Holy Grail in The Da Vinci Code. But the court ruled in Brown’s favor, confirming that copyright protects how ideas are expressed—not the ideas themselves. Since Brown wrote his book independently, there was no copyright infringement. This case is a key reminder that facts and themes aren’t protected—only the way they’re uniquely written. https://images.squarespace-cdn.com/content/v1/66d622b4a13b4657e8c969a3/b2a41fe9-7140-4069-ac80-ac200e87eb6c/a3dd222c-8be5-408f-9ea7-d357fdab54c4+%281%29.jpg The Reading Room - Protecting Your Creativity — A Beginner’s Guide to IP Interflora v Marks & Spencer (2014) – Marks & Spencer ran Google ads using the keyword “Interflora”, so when people searched for Interflora’s flower delivery, M&S’s ads popped up too. Interflora argued this was trademark infringement, misleading customers into thinking M&S was linked to them. The Court of Justice of the European Union (CJEU) agreed—if keyword ads confuse consumers into believing a brand is connected to the trademark owner, it’s infringement. The UK High Court later ruled in Interflora’s favor, reinforcing this principle. This case shaped the rules for online advertising and trademark use, making it clear that using a competitor’s name in ads isn’t always fair game—especially if it confuses customers. https://images.squarespace-cdn.com/content/v1/66d622b4a13b4657e8c969a3/22dc52e4-ba36-4c70-8cd8-11297293b949/b48d15d0-5245-4717-b523-e848b9e4ae23.png The Reading Room - Protecting Your Creativity — A Beginner’s Guide to IP - In a world where ideas fuel innovation, protecting what’s yours isn’t just smart—it’s essential. Whether you’re a business owner, artist, or entrepreneur, knowing how to safeguard your work ensures your brand stays in your hands. 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